A complete campaign system, ready to run.
One operational report covering the campaign strategy, public landing ecosystem, LinkedIn account upgrades, four-week day-by-day plan, lead operations, events, ownership, measurement and outstanding decisions.
A complete campaign system, delivered as a free prospect product.
The positioning, campaign architecture, landing system, account preparation, content schedule and event plan are delivered with no obligation. HOPLAB can take the package and execute it independently, or use it as the basis for a conversation about a delivery contract.
Strategy and campaign architecture
B2B-first Portugal campaign, four-week “Block”, segment priorities, offer map, events, content roles and realistic LinkedIn funnel expectations.
Public conversion infrastructure
One master HOPLAB offer page plus thirteen audience-specific public landings on the hoplab.agtc.app domain structure.
Founder and scientific profiles
Audits, banners, ready-to-paste headlines, About sections, Experience copy, Featured assets and posting roles for both João accounts.
Lead operations and measurement
Campaign-aware forms, lead dashboard, analytics, attribution and notification wiring still require final operating verification before relaunch.
If HOPLAB chooses to execute the package, results depend on completing the profile changes, publishing consistently, answering replies and assigning an owner for partner conversations.
Six connected workstreams.
The work is not a collection of pages. It is a connected acquisition system: positioning → authority → targeted reach → conversion → follow-up → learning.
| Workstream | Delivered | Current state | Primary owner |
|---|---|---|---|
| Positioning | Device-agnostic performance intelligence; B2B and wearable-user offer architecture; segment priorities. | Delivered | Agentic / Platform |
| Campaign plan | 28-day Base → Build → Peak → Race block, content calendar, outreach rhythm and events. | Ready to adopt | HOPLAB |
| Landing ecosystem | Master offer map and 13 dedicated conversion pages with active agtc.app subdomains. | Live routes | Platform |
| Additional shareable tools | Trofa Saúde partnership calculator in EN, PT and UK; research reports; event assets; account packs and campaign documentation. | 12 ready assets | HOPLAB |
| LinkedIn profiles | Two audits, coordinated banners, copy, Featured plan and role-specific content map. | Client paste/install | João Sá Gomes / João Morais |
| Lead capture | Campaign-aware form infrastructure and lead dashboard work. | Final verification | Platform |
| Measurement | UTM convention, analytics structure, funnel benchmarks and Friday decision rules. | Final wiring | Platform / Campaign operator |
Fourteen routes, each with a specific job.
The main page presents the complete HOPLAB offer. Dedicated pages continue the story for each buyer or wearable category.
Before traffic resumes: submit every form locally/test-side through the real serializer and receiver, confirm lead creation, notification delivery, attribution, success state and mobile behavior. The project task for forms and analytics remains in progress.
Two voices, not two copies of HOPLAB.
Personal profiles are the distribution layer. The company page is the supporting proof layer.
Fundador da HOP Lab | Medimos o que o wearable apenas estima: VO₂, metabolismo e força | Parcerias com clínicas, clubes e empresas
- Install coordinated founder banner.
- Paste approved About and HOPLAB Experience sections.
- Pin Early Access, Clinics and B2B Partner pages.
- Top skills: Strategic Partnerships, Business Development, Human Performance.
- Campaign role: commercial insight, origin story, partner conversations and closing.
Cientista do Desporto na HOP Lab | VO₂, metabolismo e força medidos | Decisões melhores para treino, recuperação e retorno à performance
- Install coordinated science banner.
- Paste approved About and HOPLAB Experience sections.
- Pin Early Access, Performance Centres and Clinics pages.
- Top skills: Exercise Physiology, Sports Science, Performance Testing.
- Campaign role: measurement education, interpretation, training and recovery decisions.
Use it to republish proof, product updates and team activity. It should support the two personal accounts, not replace them as the primary reach channel.
Day-by-day execution block.
This is a reusable 28-day sequence. Start on any agreed date and preserve the order, weekly rhythm and decision points.
Monday priorities; João publishes lab launch post; approve first 10–15 manual invitations; verify all profile links.
10–15 targeted invitations; finalise outreach pack; Track Tuesday field conversations; log every meaningful contact.
Morais publishes “watch estimates vs lab measures”; finish both profile upgrades and company-page access.
Founder clinic-referral post; 10–15 invitations to clinical buyers; coworking conversations; Biz & Buzz founder story.
Follow up accepted connections; analytics snapshot at 15:00; 16:00 LAPS debrief; double-down and cut list.
Ask one question, do not pitch; offer QR only when requested; log relevant founders and athletes.
Remove low-fit prospects, tag replies and objections, prepare week-two priority list.
Monday priorities; founder “week in the lab” post; 10–15 invitations; start only the approved paid test.
Message accepted connections; Track Tuesday; capture repeated wearable questions for future posts.
Morais publishes recovery-score interpretation; Above & Beyond event; complete sender/email readiness if approved.
Founder post; coworking day; targeted HR/employer invitations; capture one concrete employer objection.
Analytics snapshot; reply and meeting rates; compare clinics, gyms and companies; cut the weakest segment.
Founders Running Club; identify users who can become proof stories or organisational introductions.
Choose one approved anonymised client story; draft week-three posts and direct follow-up CTAs.
Monday priorities; founder client-story post; re-contact highest-intent replies with a specific next step.
Track Tuesday; follow up accepted connections; invite qualified prospects to a short discovery call.
Morais post; route clinical and training replies to the appropriate landing and conversation owner.
Founder “no public price list” post; coworking day; handle pricing objections without inventing a fixed package.
Analytics snapshot; identify the winning ICP, CTA and post format; prepare Color For Life relationship objective.
Founders run in the morning; Color For Life at 17:30. Judge the latter on civic relationship and photo assets, not lead volume.
Classify every live opportunity: meeting, nurture, no-fit. Draft the final partner recap and decision memo outline.
Monday priorities; founder capacity post; personal follow-up to every qualified conversation without a meeting.
Track Tuesday; final new invitations only to the best-performing ICP; stop broad list expansion.
Morais post; complete September event pipeline by 17:00; book only actions that support the winning segment.
Founder recap; coworking day; offer a specific next step to remaining qualified prospects.
Final campaign analytics snapshot and LAPS debrief; freeze metrics; list wins, losses, objections and follow-ups.
Founders Running Club; no new campaign promises; secure intros and schedule outstanding calls.
Choose the winning ICP and message; recommend continue, reposition or stop; assign every open opportunity.
Hold a 60-minute review five days after day 28, but only if the campaign was actually executed. Review outcomes, not activity theatre.
Clear ownership prevents campaign drift.
If HOPLAB executes the plan, platform delivery and human credibility need to operate together. The operator may be internal or contracted.
| Owner | Responsibilities | Minimum commitment |
|---|---|---|
| João Sá Gomes | Approve factual claims; install profile copy; publish founder posts; respond to commercial conversations; attend named founder events; own pricing and partnership calls. | 20–30 min/day plus events and meetings |
| João Morais | Approve scientific language; install profile copy; publish four practitioner posts; answer technical questions; protect against medical overclaiming. | Two focused sessions/week |
| Campaign operator | Prospect selection, manual outreach, follow-up, event activation, lead qualification, meeting preparation and weekly decisions. This can be handled internally by HOPLAB or contracted separately. | Approximately 10h/week during execution |
| Agentic platform | Landings, forms, analytics, attribution, lead records, notifications, reporting snapshots and campaign documentation. | Continuous infrastructure and weekly reporting |
Success is movement through the funnel.
The first month validates the route to market. It should not be sold as guaranteed revenue.
Low acceptance = fix profile or targeting. Good acceptance with low replies = fix message or offer. Replies without meetings = fix CTA and follow-up. Low client participation = campaign cannot be evaluated.
Two ways to use the delivery.
This is a no-obligation prospect product. HOPLAB may take the complete package and execute it internally, or invite a separate conversation about contracted implementation and operation.
| Decision | Required answer | Owner |
|---|---|---|
| Use internally | HOPLAB may take the strategy, pages, profile updates and operating plan and implement them independently. | HOPLAB |
| Discuss a contract | If HOPLAB wants implementation, campaign operation or continued optimisation, it can invite a separate contract conversation. There is no obligation to do so. | Optional |
| Human ownership | Who publishes, replies, attends meetings and approves claims? | João Sá Gomes |
| Pilot definition | What exactly is offered to clinics, clubs or companies, with what scope and price? | João Sá Gomes |
| Technical launch gate | Are forms, lead creation, notifications, success states and attribution verified end-to-end? | Platform |
Everything shareable beyond the landing pages.
These are finished working assets, not campaign ideas. HOPLAB can send them to prospects, use them in meetings, give them to its team or adapt them independently.
An interactive white-label partnership economics simulator is ready in three languages. It can be used in a live conversation or shared directly after a meeting.